Informatics is about structure, behaviour, and interactions. It’s about natural and engineered information processors. Design is about the generation, development and testing of concepts. It’s about the creation of physical objects, capabilities or services. Design Informatics focuses on designing with data. We can harness massive connectivity, analytic power and industrial-strength simulation to design tangible products and intangible services to transform the ways we work, live at home, care for each other, and play.