DI Webinar – Dr Mariza Dima, Brunel University London

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A dramaturgical approach to Immersive Heritage experience design

Heritage has always been a fertile area for experimentation and application of immersive technologies as they offer visitors an alternative, animated way to experience exhibits, spaces, and intangible heritage.

Despite the long history of use of technologies such as mobile Augmented Reality in heritage, it is only in the latest years that AR design started considering the richness of stories connected to the heritage places and make them the focus of the design process.

This shift brings a wealth of opportunities for telling underrepresented stories and challenging complex histories, involving marginalised groups in the design process, and building immersive AR experiences that can help museums and heritage sites repair long standing hegemonic power narratives.

Drawing on a case study that used holographic AR glasses, this presentation will introduce immersive experience design methodologies based on Dramaturgy, and present further ongoing research that combines holographic AR and theatre to explore them as tools for decolonisation of heritage.


Dr Mariza Dima is an interaction designer, industry consultant, Senior Lecturer in Games Design with a focus on Creative Technology for Games at Brunel University London, and Research Lead for Digital Arts. Trained originally as an applied mathematician, Mariza is an expert in User Experience Design for Immersive Technologies and Games, Game-based learning, and methods for collaboration and co-creation. She has worked in projects between academia and industry sectors such as Cultural Heritage, Health, Education, Visual Arts, and Entertainment.

Her research explores, by design, how to create meaningful, engaging, seamless experiences through technology and her practice is driven by an interdisciplinary approach and abundant curiosity about methods and methodologies from other disciplines. She has worked with physical, mobile, haptic, and Mixed Reality (MR) technologies and she is currently researching the design of MR cultural heritage experiences fusing affective storytelling, dramaturgy, theatre, and games design. She has a large record of projects on audience outreach and engagement through technology with institutions such as Tate Research, the National Trust, London museums, NHS, and, as a consultant, with numerous start-ups and creative SMEs.

Twitter: @Marizolde

Personal website: http://marizadima.space

Podcast: https://anchor.fm/mixed-reality-culture/

Running Order

16.00 – Welcome by Lynne Craig

16.05 – Talk by Dr Mariza Dima

16.50 – Q&A

17.00 – End

* Please note that this webinar will be recorded *

Online on Zoom