Masterclass: academic collaboration to future proof the creative industries

Date: Monday, 27 September 2021
Time: 11:00am-12:15pm BST

To register for this masterclass, please visit: https://eil.ac/FPmasterclass

Join us at this event hosted by Edinburgh Innovations to hear our three speakers’ perspectives on how academic collaboration can future proof the creative industries. During this one hour masterclass, they will each share concrete examples of successful partnerships that have helped creative businesses to stay ahead of the game, and how collaboration has given research real world impact. The speakers will be available for a short Q&A and discussion session at the end of the masterclass, offering insight and advice to those with ambitions to follow a similar path.

This event will be of particular interest to researchers at any level in the College of Arts Humanities and Social Sciences, but we encourage academics from any College interested in cross disciplinary collaboration and exploring commercial opportunities.

Masterclass Agenda:

10:50                    Event Open

11:00- 11:05        Welcome Address will be given by Caroline Parkinson, Sector Engagement Manager – Creative Industries, Director of Creative, Edinburgh Futures Institute.

11:05 -11:15        Sara Pepper, Director of Creative Economy, University of Cardiff,  Chief Operating Officer of Clwstwr, will illustrate some examples of partnerships between academia, industry and government to achieve innovation in the Welsh economy.

11:15-11.25         Pat Kane is a writer, musician, curator, consultant, activist and futurist and he will explore various projects where academia has fed into creative practice, and vice versa.

11:25-11:35         Chris Speed, Chair of Institute of Design informatics, Director of the Creative Informatics Cluster, will demonstrate how he has achieved partnerships through his academic research using design methods to adapt and create products and services within a networked society.

11:35-12:00         Panel Discussion chaired by Caroline Parkinson. Caroline will outline support that Edinburgh Innovations can offer academics to work with industry, access funding and achieve impact.

12:00-12:15         Audience Questions

12:15                    Event Close


Speaker profiles:

Pat Kane is a writer, musician, consultant and activist. He wrote The Play Ethic in 2004, and now speaks and consults globally on creativity, innovation and the power of play. Pat has also co-founded a national newspaper (Sunday Herald), as well as various civic and political platforms. From 2012-20, Pat was the lead/consulting curator of FutureFest for the innovation foundation Nesta; and in 2020-21, he helped design the R&D innovation process for Festival UK*2022. Pat is still recording and performing with his brother Greg Kane in Hue And Cry.

Chris Speed is Chair of Design Informatics and Co-Director of the Institute that encompasses researchers working across the disciplines of interaction design, temporal design, anthropology, software engineering and digital architecture. He is Director of the £6mil Creative Informatics R&D Partnership, one of 9 AHRC funded Creative Industries Clusters in the UK, and he is Co-Investigator to the Next Stage Digital Economy Centre – DECaDE, led by Surrey with the Digital Catapult. Chris was made a Fellow of the Royal Society of Edinburgh in 2020. 

Sara Pepper is Director of Creative Economy at Cardiff University, with two main leadership roles: Director of creative city network Creative Cardiff, and Chief Operating Officer of Clwstwr a £9million R&D project promoting innovation in the Welsh economy. Her role is to provide leadership and strategic direction to these initiatives and to work with a wide variety of stakeholders including academic, industry and government partners. Sara is passionate about championing and developing creative talent and ideas and brokering partnerships that enable individuals and organisations to realise their full creative and commercial potential.

Caroline Parkinson is Sector Engagement Manager for the Creative Industries and Director of Creative for the Edinburgh Futures Institute. Previously she has held roles in Creative Scotland and Creative & Cultural Skills.  She serves on the boards of Architecture & Design Scotland, Scottish Music Industry Association, and MOVE Summit, Scotland’s Animation and VFX Gathering.

To register for this masterclass, please visit: https://eil.ac/FPmasterclass

If you are interested in speaking to Edinburgh Innovations about engaging with industry and how to take the first steps, please get in touch caroline.parkinson@ed.ac.uk