Fringe Futures Online – Research Study

Do you have ideas about the future online landscape of the Edinburgh Fringe?

Talk to Design Informatics researchers at the University of Edinburgh about your experiences of online performances, how you hope to engage with audiences this August, and help shape new ideas for supporting Fringe performers online, in 2021 and beyond.

The Covid-19 pandemic has forced the closure of many physical venues, and with it forced many festivals to cancel or postpone shows and activities. In response, many performances have moved online, often to raise funds, or simply to raise morale. The Fringe Society have this year rapidly developed a range of digital activities to support artists and venues, but as in-person audiences return, what should the online landscape of the Fringe look like in the future?

We’re looking for artists and performers who have recently participated in a Fringe show to take part in a short online interview to discuss their experiences of online performances, and connecting with audiences and other artists remotely. Based on these discussions, we’ll seek your expert feedback on early-stage ideas and concepts for supporting artists online during future arts festivals.

We’re hope to explore new concepts related to:

  • New ways to connect with remote audiences online
  • New ways to network and collaborate with others artists and performers
  • New ways to support, promote and reward performers online

As a small token of our thanks, we can offer a £20 shopping voucher for taking part in the research.

How to sign up?

If you’re interested in contributing to this research, you can get in touch through this short online form:

Once you’ve completed this very short form, there’s a link to a poll to indicate your availability for an interview.

Any questions about the research, you can get in touch with the lead researcher, Dr. Chris Elsden directly by email: celsden(at) or on Twitter: @ElsdenChris