Lynne Craig

Lynne Craig

Senior Lecturer / Programme Director - Design Informatics MA

Lynne Craig, Programme Director - Design Informatics MA

Lynne Craig’s practice connects design, technology, education, and business development; exploring the frontiers of emergent technologies and cultural change.

Throughout her career she has built businesses, created products, designed systems for global audiences, and continues to reimagine what the role of ‘making’ in design, education and business looks like for tomorrow.

A graduate with distinction from the Royal College of Art, current roles include Senior Lecturer and Programme Director MA Design Informatics at University of Edinburgh. Previously Founder and Director of Digital Anthropology Lab, London College of Fashion, University of the Arts London, UAL, where she pioneered novel play-based design and engineering programs for fashion, launching industry challenges, investigating, ‘draped interfaces,’ IoT and collaborative digital performance. Previously, Lynne was KTP Research Fellow, Birmingham City University, founding a university spin out company that has secured over 9 patents in computer vision to date.

Lynne is Non-Executive Director and Co-Founder Holition Augmented Retail, serving as an elected member of Goldsmiths Centre Trade Advisory Strategy Committee, and Fellow, Royal Society of Arts. Lynne is recipient of Heriot Watt University Club Medal for Design, (2003), and Innovate UK, KTP Business Leader of Tomorrow, (2009).

Research areas of interest:   

  • Augmented reality (AR), virtual and immersive environments.
  • Digital Anthropology, digital materiality.
  • Data entrepreneurship, start-ups and the creative economy.
  • Future fashion across retail, experience and design.
  • Manufacture; play-based prototyping, soft robotics and luxury.