Shama Rahman

Shama Rahman

Innovation Fellow

Shama Rahman, Innovation Fellow

Dr Shama Rahman is a neuroscientist, neurodesigner and AI practitioner with an expertise in AI/human collaborative systems, creative strategist and technologist, artist and entrepreneur. She is currently an Innovation Fellow at the University of Edinburgh, within Design Informatics and Edinburgh Futures Institute. Her R&D interests and expertise are at the confluence of designing AI tools, interventions and experiences for impact in enhanced innovation, cognitive augmentation, and healthy ageing with the lens of ethical neurodesign and responsible AI.

Academically, she has been a Senior Lecturer in Neurodesign at the Hasso-Plattner Institute, Germany’s premier computer science HEI and a neurodesign researcher at Stanford as part of the joint Design-Thinking Research Programme; a Visiting Professor for AI and Design at Shenkar; course lecturer and module designer at UAL’s Central Saint Martin within the MA for Industry 5.0.

She holds a PhD in the neuroscience and complex systems of Creative Cognition and Innovation. She is the co-author of several books – ‘Creativity in the Twenty First Century: Multidisciplinary Contributions to the Science of Creative Thinking’ ; ‘Towards a Curriculum for Innovation Engineering – Design Thinking in Education: Innovation can be learned’; ‘NeuroDesign Live’: ‘Design Thinking Research: Interrogating the Doing’.

Her multi-disciplinary practice has led her to be the Creative Director and founder of the Art/Science experiential agency Jugular Productions, producing immersive events and hybrid experiences, installations, performances, cross-disciplinary salons, and games.

As an artist her work has notably encompassed the use of wearable technology to enhance storytelling, she was the first Sitarist Explorer to perform in Antarctica on the first ever Antarctic Biennale, and was the lead of South Asia’s first supernatural detective 24-part drama thriller.

Bringing together this extensive knowledge and work she founded NeuroCreate – using AI and Neuroscience in a symbiotic digital design to enhance human creativity, performance and wellbeing. She has won Creative Visionary of the year AthenaX Awards, named as one of the Top 20 most inspirational women in Tech by TechRound and shortlisted as AI Innovator (AI Summit) and Entrepreneur of the
year (Olympic Legacy). NeuroCreate has been selected as one of the Top 100 Createch companies by the Creative Industries Council, one of the Top 10 neurotech companies by TechRound, shortlisted for the Royal Society of Arts, Manufactures and Commerce ‘Future of Work, Tech for Good’ Awards, and featured in Thrive Global and Forbes.