Creative Informatics aims to bring Edinburgh’s world-class creative industries and tech sector together, utilising innovative data-driven technologies to develop ground-breaking new products, businesses and experiences. 

Creative Informatics is one of nine R&D clusters across the UK that make up the Arts and Humanities Research Council’s Creative Industries Clusters Programme, funded by UK Research and Innovation. The programme aims to accelerate growth in the creative industries by bringing together world class talent from across the UK. Creative Informatics is also supported by additional funding from the Scottish Funding Council. 

With a vibrant design and advertising sector, the largest concentration of major festivals in the world, and the highest rate of cultural employment in the UK, Edinburgh is a leading destination for creatives of all disciplines. Through six research and development initiatives, Creative Informatics will enable creatives and cultural organisations to explore and better understand how data-driven technologies can be used to enhance their work. These initiatives will develop local talent, placing creatives in the driving seat of data-driven innovation and ensuring that Edinburgh’s creative and cultural industries continue to thrive. 

Creative Informatics is led by Professor Chris Speed from Design Informatics and will be delivered by the University of Edinburgh, in partnership with Edinburgh Napier University, Codebase and Creative Edinburgh. The programme will run until October 2022.

Further information about Creative Informatics can be found at